The city of Grass Valley invested in the Buxton Report. This report reviewed the key findings, recommendations, and next steps for the city to create and implement programs to expand, solicit and attract businesses, to encourage retail growth, to fill unmet consumer demand, and as council woman Lisa Swarthout explains, to capture spending leakages, which are in excess of $190 million annually.
“It determines how people spend their money and it does an considerable leakage study, so it showed us how the business is leaving the community, where it was going, what people were purchasing outside the community. So first and foremost, what we’re using that as a tool to help our existing retail community bring things into their businesses or do a business expansion to try and capture some of that lost revenue from sales tax.”
Swarthout says the study identified several areas where there are gaps in retail options in Grass Valley.
“The first and largest one was general merchandise, which is like your Kohls or Targets or your department stores. That was the number one need in our county. The number two, I believe, was home electronics and apparel was somewhere at number four or number five- men and women’s apparel.”
According to the city of Grass Valley, in March, a Buxton representative will provide a “tutorial” for local business owners. This tutorial will show how to make local businesses stronger and more economically viable.