Hollie Grimaldi-Flores

Hollie Grimaldi-Flores


Hollie Grimaldi Flores was born in Binghamton, New York and raised in a nearby suburb, Vestal. She is the youngest of seven children. In 1985 Hollie moved to California with a degree in radio and television production out of Syracuse, NY. She worked for an award winning video production company, David Watts Productions, in San Francisco and for the writer of a top weekly radio show, Countdown USA in Marin County as well as for KRCB-TV, a public access television station in Rohnert Park, CA before moving to Grass Valley in 1995. After relocating to Nevada County, Hollie worked in a mechanical engineering firm and eventually started her own bookkeeping business before deciding to pursue a return to her first love  broadcasting. Hollie is past president of Soroptimist International of Grass Valley and the Board of Directors of the Domestic Violence and Sexual Assault Coalition. Hollie has two children from a previous marriage. Trevor Daniel Wade born in 1990 and Courtney Taylor Wade born in 1994. She is married to Ernie Flores and is sharing the responsibility of raising five boys: Michael, Stephen, Nicholas, Christopher and Timothy aged 26 to 17 as well. When not at the station, Hollie enjoys spending time watching local sports, hiking at the river, reading and attending local events with friends.

Music To My Ears

My husband and I drove to S. Lake Tahoe late Thursday afternoon to take in the Bruno Mars concert at Harvey’s Outdoor Event Center. I am a fan of Bruno and bought the tickets the Monday after his impressive Super Bowl half time performance. To say my husband lacked enthusiasm would be an understatement, but he tags along pretty well. We stayed at a lovely lodge off of Ski Run and took a cab to the venue. Once inside we found our bleacher “cheap seats,” which still held a decent view as the entire venue couldn’t be more than 4,000 seats. However, the sound on the side of the stage was nothing if not lacking. And in my mind I began to tally the financial impact of this 90 minutes of entertainment.

My point – and I am bound to get there – is that I never think about poor sound quality when I am in Nevada County – outside and inside, our concerts offer a quality sound experience for every concert goer, from every seat in the house (or grounds.) When I look at the price of tickets, I can only say exceptional value – no commute, no hotel, no parking fee and I can both see and hear the act! Once again, I left Nevada County for entertainment and wondered why.

I know if I am patient, eventually everyone who is anyone is bound to find their way here. And to that end, my plea to Julie Baker at the Center for the Arts continues, “Don Henley, the Eagles or any part there of, please please.”

1 Comment

August 19, 2014


I think it's time to push for Bob Dylan to come to Vet's Hall. He's right in our demographic, we've proven we can sell "expensive" tix here for quality acts and I think it would sell out quickly.
What do you think?

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