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New True Value Hardware Store Coming to Penn Valley

A new hardware store is opening in Penn Valley next week.  The Penn Valley True Value Hardware will be in the same building on Penn Valley Drive where the Airhill Hardware used to be.  The new owner-operator is Scott Guitierrez whose family has run a True Valley Hardware store in Placerville for the past 32 years. He says his family has purchased the building and has already hired 15 employees to work in the store which will include a paint department, hardware and building supply items and an outdoor nursery and lumber yard.  Guiterrez says the grand opening is set for December 9th through the 11th.

“As far as giveaways, we’re going to be giving away a Weber gas barbecue, we’re going to be giving away a pressure washer, a lawnmower, I believe it’s a seven piece patio set. We’ll be having free food from 11:00 to 2:00 on both Saturday and Sunday, hot dogs, soda.”

Blue Cow deli will also be there on Saturday from 11 to 2 offering free soup. Gutierrez says his twin brother will be running the True Value Hardware store in Placerville which he says saw an 18 percent increase in business last year. 


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