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Regional Chambers of Commerce of Nevada County to Focus on Members

Submitted to KNCO – After much introspection, the Regional Chambers of Commerce have decided to step aside from their role as the contracted marketing arm for Nevada County tourism in response to the recently released Request for Proposal for Comprehensive Economic Development Program Management.
“The Regional Chambers of Commerce have functioned as the tourism marketing arm for Nevada County since 1994. With limited financial and human resources, we believe it is in the best interest of our Chamber members that we focus our attention and time on our members and our communities at this point in time. We recognize there are many people in Nevada County that are savvy marketers, have creative new ideas, energy, and are enthusiastic about getting involved in marketing Nevada County. We anxiously await hearing more about these new, fresh ideas and approaches,” said Susan George, president of the Regional Chambers of Commerce. “We are proud of the work we’ve done as a group. Our individual chambers will continue to do what we do best – promote and develop business and tourism – for our areas, and Nevada County.”
The Regional Chambers of Commerce have consistently leveraged the marketing budget to provide a comprehensive marketing program to drive tourism to Nevada County. The cost-effective partnership was built on the credibility and access chambers of commerce have to the visiting public. Through paid advertising, public relations, trade and consumer shows, special events, collateral production, and visitor services all the assets of Nevada County have been promoted including history, art, music, food and wine events, street festivals, shopping, dining, lodging, recreation, scenery, and more.
Recent accomplishments include the award-winning collaborative Nevada County exhibit at the 2011 California State Fair; the development of a mobile phone app; the comprehensive web-based county-wide community calendar; a county-wide media tour for travel writers; one-on-one deskside appointments with targeted journalists; participation at numerous trade and consumer shows; and participation in the development of an enhanced county-wide tourism website.
“We have listened and responded to the Supervisors direction over the years. We believe we have taken proactive steps to broaden the collaboration in our efforts, and have raised the bar in our reporting and transparency,” said George. “We wish only the best to the next group that takes the reins to focus on the tourism industry in order to improve the overall competitiveness of the destination.”
The Regional Chambers of Commerce is a volunteer, non-profit organization comprised of the chambers of commerce of Grass Valley/Nevada County, Nevada City, Truckee, Penn Valley, South County, and Rough and Ready.

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