More than one county Supervisor accepted the blame and expressed their embarrassment at the board meeting Tuesday for the Board’s failure to create a committee to consolidate County Efforts to promote tourism. County Supervisors 6 months ago told the collective chambers of commerce and other groups, like the Arts Council, that they needed to work together, and Hank Weston says a committee was supposed to point them in that direction.
“We don’t have that direction now and here we’re almost half a year into it and all the work that’s been set up by either the regional chambers and/or the Arts Council, which we had two great reports on. We’re six months into it and it’s like, ‘okay, where do we go from here?’ So I’m a little embarrassed on behalf of the board that we didn’t put together the committee.”
Last year Nevada County awarded a $90 thousand dollar contract to Switchback productions to develop a countywide tourism strategy, but their plan was never implemented. Board Chair Ed Scofield says even the new county website has been disappointing as a result.
“In my opinion, the results of the program that we approved last year have been weak. Our brand has not been widely accepted. The cities and towns have not enthusiastically collaborated with our website activities and the number of users of the website has also been disappointing. There seems to be little collaboration with the county program.”
The Go Nevada County dot com website isn’t going the way they expected but County supervisors say they will put together a committee to consolidate county efforts to promote tourism. In the mean time Supervisors voted to go forward with a 50 thousand dollar contract to the Nevada County Chambers of Commerce to continue activities to promote and market countywide tourism.
Supervisors yesterday also awarded $40 thousand dollars to the Economic Resource council of Nevada County to grow business and jobs in the county; a $10 thousand dollar contract to Truckee Tomorrow, for economic development for the Eastern County; and a $20 thousand dollar contract to Sierra Food Wine Art Magazine and Blue Cat Studio of Auburn for maintenance of the county website, go Nevadacounty.com.