Dave Bear

Dave Bear

Administrator

Dave Bear, the new Swap Shop Host! Dave has been in radio for a while. His first job was hosting a Swap Shop program in Craig, CO in the the late 70's. Most recently he co-hosted the morning show on our sister station STAR 94 FM with Hollie Grimaldi-Flores, and helped with the creation of the Shopping Show on KNCO and former sister station KUBA in Yuba City. Dave worked at KUBA for 25 years in various capacities and has lived there for nearly as long. Dave has a big family and enjoys all his kids and now grandkids. His hobbies include woodworking, and you can see his work by checking out his website www.2bearswoodshop.com.

This Is A Test – This Is Only A Test

Hungry yet?

According to new research, simply looking at a picture of something sweet kicks the cravings portion of your brain into gear.  Simply looking at the image makes you want sweets.

How about now?

This research mirrors research done with drug addicts.  These addicts were shown PSA spots that included images of needles that were covered by a big “X”.  During brain scans, the pleasure centers of their brains lit up when those images were used.  Unfortunately the big “X” had no effect on the brains reaction to the images of the needles.

This concludes this test.

I’m going to get some cake . . . . . . .

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