Tom Fitzsimmons

Tom Fitzsimmons

Administrator

Tom Fitzsimmons is the Program Director for Nevada County Broadcasters, and morning show host at KNCO NewsTalk 830, but his favorite job is being husband to Roxanne and Dad to his daughter's Katie and Kelly, and step dad to Tyson and Megan. Tom and Roxanne just became grandparents with the birth of Megan's daughter, Hazel Virginia. Tom also is the voice of High School Football and Basketball play by play. His hobbies include playing and watching all sports and taking long hikes both locally and in the Sierras with his dog, Angel. He also has taken up distance running and just started to get into road cycling.

Changes

I have been with KNCO AM and FM for 25 years and there have been some changes over the years. Most have been with personnel, everything from retirements to terminations to deaths. But Covid 19 has had its impact on local media and we are not immune at KNCO. Revenue loss has been dramatic and it has yet to return. So, with that in mind, I have made some big programming changes on Newstalk 830. The biggest is canceling the Rush Limbaugh show effective immediately. Not easy dropping the biggest name in talk radio from the lineup. But with a leaner staff, my goals is to keep our local content, so we will still have our Morning News block, followed by KNCO Insight at 9am. And Swap Shop, an afternoon staple for three plus decades, will move to 10am with Dave Bear.

I am hoping these changes will get us through these tough times at the station and still allow us to keep you informed with breaking news in Nevada County. I also think that we do not need as much divisiveness in our community and I hope our programming changes can lead to healthier and more respectful discourse.

I guess we shall see starting tomorrow.

54 Comments

July 7, 2020

Jeanne

As an advertiser and a listener, I could not be more pleased. I will no longer turn off my radio 9am to Noon!

July 8, 2020

melissa

I have been a long time listener. I listen to Rush daily and then continue with local news. I will not be frequenting our local station any longer. I am very sorry to hear of this change.

July 8, 2020

Linda Brader

You should have kept your announcement regarding the cancellation of The Rush Limbaugh Show to the financial concerns of the station. I was sympathetic until your last comment regarding "divisiveness". That comment was uncalled for and inappropriate coming from a "news station". You've lost a listener (and apparently the station can't afford that)

"An appeaser is one who feeds a crocodile hoping it will eat him last." - Winston Churchill

July 8, 2020

Tom Durkin

This is terrific news! So glad to see Limbaugh GONE. I will now stop boycotting KNCO.

July 8, 2020

Kim moore

Are you out of your mind KFBK COMES IN HERE AND THATS WERE I WILL GET MY NEWS AND I WILL NOT SUPORT LOCAL BUSINESSES

July 8, 2020

Mer Jacobs

I am greatly disappointed that you chose to cancel Rush Limbaugh. Fortunately he is on the Sacramento stations. Divisive or alternate view?

July 8, 2020

Linda Klever

I am devastated that you have cancelled Rush Limbaugh from your programming. His program added value to your station that is no longer there.
The local Democrats may rejoice now that they have a clear path to the domination of their views.

July 8, 2020

Jeff

To have a local radio station with diversity of opinion offered through the Rush Limbaugh show apparently was too much to handle. One's "divisiveness" is another's "point of view". It appears you have let your personal opinion guide the station's programming decisions. Wish you were open to other's views and freedom to express opinions different than yours. No reason to listen to this station; sorry for your remaining employees and local advertisers.

July 8, 2020

Jeff B

To have a local radio station with diversity of opinion and thought offered through the Rush Limbaugh show apparently was too much to handle. One's "divisiveness" is another's "point of view." It appears you have let your personal opinion unfortunately guide the station's programming decisions and future. Wish you were open to other's views and freedom to express opinions different than yours. No reason to listen to this station; sorry for the impact this will have for your remaining employees and local advertisers.

July 8, 2020

Patricia Murphy-Hupp

Thank you sooooo much! ☘️☘️☘️☘️☘️

July 8, 2020

Rita

Here's to less divisiveness and more local news, thank you, KNCO!

July 8, 2020

Cheryl Miller

No longer have KNCO on my car radio. Changed it today to KFBK, 1530. I won't listen to the local left when they take my voice away. Bad choice of words, Tom. The liberal cancel culture trying to take the voice of conservatives away is what is divisive, not Rush Limbaugh. I'm no longer rooting for my hometown station.

July 8, 2020

Lynn

Seems to me that the financial excuse for the cancellation was just that...an excuse. Sounds like the station has caved to the closed-minded and intolerant woke crowd. It's a shame that I won't be able to hear what local businesses have to offer anymore since I won't be listening to KNCO anymore.

July 8, 2020

Greg Ouligian

We were very disappointed this morning in your sudden cancellation of the Rush Limbaugh Show. Long-time listeners will recall how you handled the Sandra Fluke kerfuffle in 2012 with call-in time fielding comments from your audience. You had the courage to trust your community in an open forum. Your decision and the manner in which it was done is just another capitulation to the left's Cancel Culture mob. We and many of our friends will substitute 1530AM in our home and car radio presets. We apologize to your local advertisers for what will prove to be a loss to them at a very bad time indeed!

July 8, 2020

Tiffany

I have been a listener since 1979 and I have loved KNCO until now. Tom F. has ruined the format and has been on an anti Rush movement since he started. "Equal time" was his platform and I put up with cutting off Rush and his rants but now I am done. I will no longer be supporting KNCO or any of its supporters. If he was so unhappy why did he not go to KVMR and help them. Swap Shop is sad and is no longer useful to the people in Nevada County. It saddens me to leave but I will take my business elsewhere and if that means no local shopping anymore then that is what I will do!!! Local businesses, be aware.

July 8, 2020

Renee

No Rush! No KNCO! I turned my radio station to 1530 today. Your loss not mine!

July 8, 2020

Renee

No Rush! No knco! I listen to 1530 today, so it your loss not mine!

July 8, 2020

Tiffany

Bring back Rush and so sorry for your financial issues. We are all having them!!!! Maybe cut some administration who have an agenda that they want to enforce. I hope that you informed all the businesses that support you about your issues. I will no longer be supporting them.

July 8, 2020

Gregory

Good luck to Swap Shop for its future ad revenues.

July 8, 2020

Jan W

I am surprised by some comments stating that Mr. Limbaugh's show is a "diverse" "point of view", and not "divisive". Anyone who ridicules another who has a different point of view is being divisive; ridicule was part of his spiel. "Feminazi", anyone?

July 8, 2020

Bill

Was shocked to hear of the dropping of Rush. It’s been one of the few programs I listen to. Usually morning news then Rush. Perhaps you could have found time to air a more less conservative talk show host along with Rush to attempt to appease other listeners. Too me this sounds like a cave to a minority group of individuals... kinda like defunding police and tearing down statues. If individuals want a more liberal station then they can listen to local station KMVR. Sometimes a person wants steak, sometimes chicken, they want a choice. KNCO took that away. The times are changing and so is my, 32 year old listening, to radio station.

July 8, 2020

Rosie

ABC news wins again and the community suffers. The endless agony of older people calling in to tell the county about the old junk they want to sell.

Locals pay good money for ad space to promote yard sales. If the station is cutting its budget stick to that story and give us some quality local news. Please do not play the political card. If you like Rush or not it’s healthy to hear other opinions and challenge your mind.

Now KNCO is the Fitzimmons show all day.

July 8, 2020

Shari

Fortunately, we still have other stations available for me to indulge in my "divisiveness." You are going to lose your local businesses too, as many don't agree. Your attempt at censorship will be the end of KNCO.

July 8, 2020

Debbie

Dear Tom,

As a 30 year listener of KNCO, I have to say I am very disappointed that Limbaugh has been cancelled. I think its important to have both conservative and liberal views available to your listeners, but now you will be mimicking KVMR with an additional liberal station.

If this was basically a financial decision, it would be easier to understand, but saying you think it will eliminate divisiveness points to a liberal program bias and eliminates our local choice to hear both sides of the political landscape.

I am sorry the station caved in to this pressure, I would have expected KNCO to stand strong for its listeners and stand up for itself.

I hope you change your mind.

July 8, 2020

Harold Musser

I’m so sorry to say that after almost 20 years of tuning in to hear Rush Limbaugh and swapshop (and local news) you have just lost a loyal listener. I was so disappointed to hear your last remark and hope dropping 9-12p had nothing to do with coercion or threats by any advertisers... I think you made a huge mistake

July 9, 2020

Steven Hurley

I don't mind a 'thinking' articulate conservative on the air but did object to the sophist and echo chamber sycophant, Rush.

The level of discourse was high school bully boy, and the local community deserved better.

Put on a conservative with mental horsepower, and that will be fine. Or, better yet, put on an array and find some balance.

Our community demographics are changing, and KNCO should reflect the community.

July 9, 2020

Patty

Tom, as I read your comments, it appears you and you alone have decided what's best for KNCO listeners. "The biggest name in talk radio" is no longer appropriate? How unfortunate. The financial reason is just an excuse. I will no longer listen to KNCO.

July 9, 2020

Judy

You have displayed another example of censoring under the pretext of financial concerns. Disagreeing opinions aid one in critical thinking. You decided what information your community should get based on your objections and sadly the businesses will suffer because of those unwilling to support a non-divisive news station.

July 9, 2020

Coral

It is very sad to hear that the move is being made to drop Staff and programming. Issues of finance bring many long term management professionals to make decisions that are just “never easy.”
The elimination of the Rush program is a serious decision For KNCO.
In every home that hears the stations daily broadcast line up finds a tremendous exchange of news, activities, ideas, art events and yes, often a diversity of political perspectives.
It’s that diversity I have valued the most. The “extremes” of both sides of an issue are vital to comprehensively form an educated opinion.
Hearing both sides can motivate more research and understanding ; not to find a middle ground but to find true honesty and define often very destructive politically driven intentions.
What if that was the only Line up content the listener ever deemed of any value in looking for that diversity?
This seems like a strategy doomed for failure. I have been a listener for 40 years. Grow up KNCO. There is more going on here than looking out your window and telling us it’s snowing.

July 9, 2020

Amy

I am very disappointed in your decision to discontinue The Rush Limbaugh Show. Remember a few years ago when you took a poll about his show?
The county voted to keep it. Why can't we vote again? This year we won't be able to go to your booth at the fair and take the survey. I don't believe it is a financial decision. Your last paragraph states what this is really about. Everyone thinking the same way. I won't be listening anymore. KFBK here I come!

July 9, 2020

Bob Hobert

"I also think that we do not need as much divisiveness in our community and I hope our programming changes can lead to healthier and more respectful discourse."

Thanks, Tom. I find the content from AP, ABC, NBC, CBS, CNN and MSNBC divisively one-sided. Please cut them, too. Rush was the only alternative to leftist gobbledygook permeating the airwaves, - both radio and TV. Good luck. KFBK comes in very well up here, BTW.

July 9, 2020

Cindy

Looks like the liberal media has struck once again. Taking Rush Limbaugh off the air in Nevada County is a mistake and shows how the powers at be think they know what's divisive and what's best for our community. They couldn't be more wrong. If you are having a difficult time now with the lack of marketing income, watch what happens when you take away your largest listening audience base.

July 9, 2020

Bob H

Tom - my critical but very polite comments were posted briefly on this page minutes ago, then disappeared. I find that rather divisive - like your divisiveness comment about dropping Rush.

July 9, 2020

Robert Brewer

What a mistake. As a long time advertiser I feel you alienated a large portion of your audience.

July 9, 2020

MaryAnne

So sorry you had to make tough decisions. As you know, there is no way to please everyone. I admire you for making the decisions you had to make to keep our local radio station alive through the pandemic. All local media (which we need to protect and support) are sufering greatly through this time. I will continue listening. For those who won't listen anymore because Rush is gone, couldn't you just tune elsewhere for those 3 hours and still support local radio?

July 9, 2020

darrylmockridge

When I tuned in to hear Rush Limbaugh, th' other day, and your guys said he was cancelled, I wrote Limbaugh directly telling him about the situation. And, I said, "Surely, Mr. Limbaugh, you are in the position to do something (possibly even something noble) about this sad situation.
If other listeners wrote him, maybe something COULD be made to happen.
When I ran a small blues magazine--in the 80s--and a kid wrote me from what was then Czechoslovakia, saying he didn't have the bucks to subscribe,but he loved my little publication--I simply gave him a subscription. So, you know... if Mr. Limbaugh wants people in this county to hear his voice, he's in the position to make that happen.

July 9, 2020

Bill Krening

Your Comments on "divisiveness" lost me as a more than 20 year listener, without Rush Limbaugh all you have is Swap Shop and that's marginal goofy. Radio 1530 is just fine!

July 9, 2020

John

Really disappointed in your dropping of Rush Limbaugh. The good news is Rush is easy to catch on other stations. I recommend 1530 KFBK or 560 KSFO. If you use the KSFO app on your phone you will still here some local advertising since they drop in ads based on your geographical location. Have no reason to listen to KNCO now. I feel bad for Grass Valley advertisers that this local resource is run by activists and not business people.

July 9, 2020

Don Schmidt

Tom, you made the right call and I applaud you for it. I’m sure most people understand the financial cost of the KNCO programming, but there’s a personal cost as well. KNCO can do much better than Limbaugh, and now you have to opportunity to make it work. You have my support in your efforts to take our local radio to a higher standard.

July 9, 2020

Jaclyn

This is just another example of the left trying their hardest to get the votes. Too bad it won't work. TRUMP2020!

July 9, 2020

Deborah G.

Good move KNCO! I will now be tuning in during the morning hours and throughout the day. I think creating more universally acceptable programming is much needed, especially during these tumultuous times. I know I am not alone in my appreciation for this decision!

July 9, 2020

Andrew

Sad day for placer, Nevada and yuba County's, I've been a faithful listener and supportive of your station and advertisers since 1979,your business choices are going to do more damage than good, rather than choosing neutral ground, your responsibility to be fair and respectful towards your own community, your showing your own divisiveness, the community suffers and so will you, and unfortunately so will the people that pay your wages, you need to rethink your choices, we, the people, will forgive you

July 9, 2020

Andrew

ADIOS KNCO,GOOD LUCK WITH YOUR BUSINESS ,LISTENING SINCE 1979,SUPPORTING YOUR ADVERTISERS NO LONGER AND REMOVING ALL PRESETS

July 9, 2020

Andrew

The truth must hurt

July 9, 2020

Andrew

Everyone else can communicate via this forum but me, my comments have been removed three times now and all were honest and straightforward, this goes to show me and everyone else, your own agenda, left wing media

July 9, 2020

Alan

Might as replace knco with a Walmart community would be better served, what a shame, another cave in to big brother

July 9, 2020

Andrew

Demographics, that's change for your wallet, no more.

July 10, 2020

Andrew

Divisiveness has a new acronym...KNCO

July 10, 2020

Andy

Divisiveness has a new acronym..KNCO

July 10, 2020

Terry Chapman

Thank goodness for options like I Heart Radio! Have been listening to KNCO since 1988 NO MORE!! Tom Fitzsimmons, shame on you for being part of left's effort to silence the "silent majority". Not a good move for KNCO to placate and pander to the left.

July 10, 2020

Bob

Glad we can switch and support Rush Limbaugh's "adopted hometown" and Sacramento's KFBK where at least they support freedom of thought and speech! Good Bye KNCO.......and if memory serves me, didn't you try this a number of years ago and receive the same kind of backlash?

July 10, 2020

Chris Kilcourse

I’m sorry to see that so many folks aren’t looking at the economics of the situation. It appears the KNCO relies heavily on it’s local advertising to function. With the severe economic downturn, local businesses have to cut back on their costs to survive. Advertising cost money. Without that cash flow, I can only guess that KNCO is doung what it needs to do to survive as well. Broadcasters like Rush Limbaugh don’t come cheap. Give Tom and the management at KNCO a break. Perhaps by dropping Rush, he saved a job at the station.

July 13, 2020

CHARLES SHEA

hey Tom!!

So thanks for introducing me to KFBK!! Great programming for the morning!!

QUESTION? Is KNCO Still on the Air? Just Asking! Regards
Chuck 530-416-2083

August 10, 2020

Ralf Ivey

poor decision Tom ,eliminate any diversity of though, your
listenership will descend faster than cnn's viewership

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