Sorry, bait and switch time…no kitten video here. But here is something that I haven’t heard reported anywhere else. American’s attention span is now even shorter than before.
****SPARKLE****
Had to get you to pay attention, sorry about the sparkle.
The single screen experience (watching only one screen at a time) is so 1980’s and the two screen experience (having a laptop/tablet/smartphone on while watching TV) is the new norm. Forbes is reporting 56 percent of us watch TV while using a second electronic device. While 56% is above the global average of 48%, we are waaayyyyyyy behind the world leaders in dual screening….the Japanese! 79% of TV viewers there are using a second device.
Okay, the commercials are over….back to your show . . . . . . .
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