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Hospital Adds ‘Dignity Health’ To Name

Posted: Sep. 23, 2013 9:55 AM PDT

There are some new signs going up on the hospital, but officials there insist it is not a name change. Sierra Nevada Memorial Hospital is now officially known as ‘Dignity Health Sierra Nevada Memorial Hospital’. Vice President of Marketing Debbie Plass says the change is about branding…

Listen to Debbie Plass 1

Sierra Nevada Memorial Hospital has been affiliated with Dignity Health since 1996 when it was known as Catholic Healthcare West. Plass says the hospital is still locally owned…

Listen to Debbie Plass 2

Plass says the branding will also make the hospital more attractive to potential employees…

Listen to Debbie Plass 3

The new signage is going up now, and Plass says should be completed in about three to four weeks.

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