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Sierra Cinemas Starts Planning Bar and Cafe

Sierra Cinemas in Grass Valley is joining a growing industry trend, in offering more food and beverage amenities for moviegoers. Vice-President Azriel LaMarca says they’re leasing space next door to the East Main Street movieplex for a cafe and bar…

click to listen to Azriel LaMarca

All items from the new facility can also be consumed in the theatre during the movie. LaMarca says there will also be a seating and socializing area in the cafe for before and after patrons attend their film…

click to listen to Azrier LaMarca

LaMarca says a menu hasn’t been finalized yet, but will focus on “fast food-type” items, including hot dogs and pizza. But she says healthier items, such as a cheese plate and veggies and hummus, and also some local food, will also be available. No opening date has been set yet, but LaMarca says it will be before the end of the year. And she says ticket prices will not be affected.

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