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Sierra Theaters to Donate Part of Weekend Proceeds

If you go to the movies this weekend, you’ll be helping fire victims while you’re enjoying the show…

Listen to Azriel LaMarca 1

Azriel LaMarca is one of the vice presidents at Sierra Theaters. She says the donation will be made from tickets to all movies shown today through Sunday, but there is one film in particular that ties in with the effort. LaMarca says ‘Only the Brave’ tells the heroism of firefighters, although it is kind of a tragic story…

Listen to Azriel LaMarca 2

The film opens today at Sierra Cinemas on East Main Street. Sierra Theaters also operates the Del Oro Theater, and Sutton Cinemas.



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