I guess it’s because I’m in the business of advertising, I spend time on Superbowl Sunday watching the ads. I watch the game as well (A PASS????? Really?????), but I watch the ads with as eye on what is going to create buzz and what is just so much fluff.
Most of the commercials you see on the Superbowl fall into the the Look At Me category. These ads don’t sell a darn thing, they do nothing to tell you about the product or service. These ads do little more than attempt to get you to look at the ad then talk about the ad rather than the product.
Sure they are fun to watch, highly creative, splashy artwork, funny snappy dialog. But. do they make you remember the product? Or just the artwork & dialog?
I like it when the creativity serves a purpose. The same zip and zing actually selling the clients service or product! And there were a couple of those in the mix.
I liked the Snickers/Brady Bunch ad. It was more of their “Don’t Be A Diva” series, but Marsha Brady portrayed as an axe wielding madman was classic! I also liked the Fiat 500 Countryman Is Now Larger. It sold the fact the tiny little Fiat 500 had been enlarged is a culturally relevant creative way.